1 Million Strong is a community creating inclusive and engaging sober experiences, encouraging open conversations about sobriety, and offering support for those impacted by addiction through The Phoenix.
"The music industry leads the pack when it comes to influencing what is cool. Unfortunately, a lot of destructive behaviors are celebrated. This harms artists and audiences. But the same power can be used to help and heal!"
DARRYL "DMC" MCDANIELS, ARTIST
"As someone who has seen first-hand how devastating substance abuse can be for creatives, I fully support the 1 Million Strong initiative."
MIKKEL ERIKSEN, STARGATE
"If we can get enough people to be part of a community that lifts people up in sobriety and shows that, once you get sober, it's not all about the things you can't do. It's really the exact opposite. It's about building a bigger life than you could ever imagine"
SYDNEY DURAND, THE PHOENIX