That’s why 1 Million Strong is partnering with the music industry to shatter the stigma around addiction and recovery. We're getting started by supporting new ways for sober fans to enjoy shows, making sure touring musicians and crews have access to resources on the road, and engaging in conversations about sobriety that are free from shame and full of possibilities. Your voice and industry expertise can make a difference. We'd love to collaborate with you to reach one million people and beyond.
Become A Partner“As touring musicians, we are fortunate to experience the power of community every night we’re on stage and strive to extend those feelings of connection to our fans. We hope to see 1 Million Strong at music events everywhere providing a positive and inclusive environment for those who choose not to drink and their allies, ensuring nobody is left outside the gates.” -Larkin Poe
Become a Partner
1 Million Strong collaborated with Oak View Group and The Phoenix (a recovery and sobriety community) to develop a sober-supportive experience at Acrisure Arena with the goal of helping all fans feel welcome at live events. The program gives fans first-hand experience with positive change while they are enjoying something they love. It also raises the bar on industry standards regarding the sober community, accelerating the destigmatization of addiction in and recovery in our culture.
Learn More
As featured in Billboard Magazine, January 2023
Addiction disproportionately affects the music industry. In fact, according to a study conducted by Tulane University, 56% of music industry professionals cite problematic substance use and 34% of touring professionals report suffering from clinical levels of depression as compared with just 7% of the general population.
We are calling on our peers in the music industry and our allies across the country to unite as a community – a community we call 1 Million Strong – to destigmatize addiction and support recovery, so people are empowered to live their best lives.
We’re taking action to transform the way people think about addiction by supporting new ways for sober fans to enjoy shows, ensuring touring musicians and crews have access to resources on the road, and engaging in conversations about sobriety that are free from shame and stigma and full of possibilities. We believe community is core to recovery, that sobriety doesn’t have to be isolating, that those of us who don’t have challenges with substance use are well-positioned to be a community of support for those who do.
Together we’re on a path where recovery means gaining so much more in life. Starting now, we can expand music culture to include sobriety – a shift that supports health and wellness, not just sex, drugs and rock ‘n roll. As it has throughout history, music can once again be a catalytic force for positive change. Join us as we come together to support those in recovery.
President & CEO
American Association of Independent Music (A2IM)
Chairman & CEO
Recording Industry Association of America (RIAA)
Chief Marketing Officer
Danny Wimmer Presents
Professor of Practice, USC & CEO
Kevin Lyman
President, Business Development
Oak View Group
Founder & CEO
Another Planet Entertainment
TV & Media Personality
Allison Hagendorf Show
Chief Marketing Officer
Downtown Music Holdings
President of Concerts & Festivals
Another Planet Entertainment
President & CEO
Live Nation Entertainment
Co-Founder & Owner
Brooklyn Bowl & The Capitol Theatre
Founder
RWE Partners
CEO & Founder
Park City Song Summit
Co-CEO
The Blueprint Group
CEO & Founder
Primary Wave Music
CEO
Festival Productions
Founder & CEO
City Winery
Music Management Partner
Primary Wave
Founder
RWE Partners
Co-Founder & CEO
Lava Media
Chairman Emeritus
AEG Presents
Musician & Founder
Goodnoise
CEO
Wide Eye Entertainment
Chairman & CEO
Oak View Group
CEO
Wide Eye Entertainment
Founder
NBD Management & vnclm_
Partner
Morrison Hotel Gallery
CEO
Disruptor Records
CEO
True Tickets
CEO
Merlin Entertainment
Artist
Singer-Songwriter
KISS, CHER Tour Director
Musician
Artist
Songwriter & Musician
Stargate
The Chainsmokers
Pedal Steel Guitarist
Artist
Artist
Television, Podcast and Radio Host
Recording Artist
Recording Artist
Stargate
Recording Artist
CEO, SPIN
Head of Stand Together Music
The Jayhawks
President, Thirty Tigers
Singer-Songwriter
Musician
"The health and wellness of our music industry colleagues and fans alike is critical. I believe by spreading the word through SPIN platforms, we can drive people to take action and truly improve society by assisting those who need help."
JIMMY HUTCHESON, CEO, SPIN
"Having a recovery specialist travel on tour allowed us to give support to our artists and crew on a daily basis."
KEVIN LYMAN, PROFESSOR OF PRACTICE, USC & CEO, KEVIN LYMAN GROUP
"We love supporting the #1MillionStrong initiative. Mental health & addiction are near and dear to our hearts. Whatever we can do help the cause, count us in!"
GREG WILLIAMSON & NICOLE RECHTER, FOUNDERS, RWE PARTNERS
"As someone who has seen first-hand how devastating substance abuse can be for creatives, I fully support the 1 Million Strong initiative."
MIKKEL ERIKSEN, STARGATE
"The music industry leads the pack when it comes to influencing what is cool. Unfortunately, a lot of destructive behaviors are celebrated. This harms artists and audiences. But the same power can be used to help and heal!"
DARRYL "DMC" MCDANIELS, ARTIST
Share Your Support & Tag Us
@Join1MillionStrong
@1MillionStrong
@1MilStrong
#1MillionStrong
